Starting a bakery might be demanding, but it is also worthwhile, financially rewarding, and enjoyable. This is especially true when launching a bakery on Instagram. But how does one go about starting a bakery on IG?
To start a bakery business on Instagram, you need to first set up an account after which you can proceed to post high-quality content about your baked goods, collaborate with creators, and engage with your audience on a regular basis.
Starting a bakery business on Instagram can be as easy as creating one on Facebook or any social media platform. You just need to sign up for an account. Nevertheless, there are additional steps that you must take and they are covered in better detail in this article.
Set Up an IG Account
First and foremost, you must create a personal Instagram account. This would normally need basic information about yourself, such as your email address, contact details, and a personalized username and password.
After successfully establishing a personal IG account, you have to convert it to a professional/business profile. You can do this by simply following the steps outlined below:
- Go to Settings
- Click Account
- From there, tap “Switch to Professional Account”
- Click ” Continue”
- Pick a category for your business and click “Done”
- Provide your contact details. After that, click “Done”
For a variety of reasons, converting your personal account to a business account is absolutely needed. For starters, it will allow you to schedule your Instagram posts and make them shoppable, which will help you become more organized.
Aside from that, a business account will let you reach a larger audience through sponsored posts and IG ads. These features are quite helpful, especially in terms of sales. A report indicated that 75% of Instagram users take action, such as making a purchase, after viewing IG ads.
How To Sell Your Homemade Cakes Online
Post High-Quality Content
Starting an Instagram bakery business does not end when you open a business account. Of course, you’ll need to share your initial post, which can contain images of all your baked goods, as well as their prices and ordering information. You may upload any content you like as long as it is related to your business and of excellent quality.
Putting more care and thought into your posts may take time, but it will result in your posts reaching a wider audience, especially if your posts satisfy Instagram’s algorithms. When you make a post, consider if it has the potential to be liked or remarked on by including a call to action or some hashtags.
Another thing to remember is that you should post content regularly. You cannot just leave single or two posts on your account. This is necessary to let your followers know that you are an active business and keeps an IG account that actually posts shareable material.
Brand Your Bakery Business
You also need to brainstorm a branding for your Instagram bakery business because anyone can make cakes, cookies, and brownies. You need to think of something that will make users easily recognize your products. It might be a logo, a motto, a baking specialty, and so on.
Health-baked products are an excellent branding concept. It’s also a good idea to make IG Reels on quirky baking facts daily. With this, your followers will learn about your company not just because of your tasty, nutritious baked goods, but also because of your funny and odd information.
How To Start A Cake Business From Home
Collaborate with Famous Creators
After you’ve discovered your brand, you’ll have officially launched your Instagram bakery business. However, if you did not quickly gain a sizable social following, there is still another step to take: work with well-known producers. Ask them to promote your goods on their social media sites or you can agree to work together on any kind of material as long as it is exciting and relevant. This will almost certainly help you gain more followers and be on your way to selling your products.
Engage Consistently with Your Audience
And it doesn’t stop there. Another strategy to jumpstart your bakery on Instagram is to attract more followers by engaging with the audience regularly. This entails reacting to and liking comments on your post, as well as responding to direct messages.
When doing business on IG, I highly advise you to interact with other accounts, especially those related to your business because it is an effective and cost-efficient way to spread the name of your business and your delicious baked goods.
Conclusion
To establish a bakery business on Instagram, you must first create a personal IG account, which you will then convert into a business account. Following that, you may start sharing high-quality material, ideally with a call to action and hashtags. Then you’ll need to come up with a decent branding strategy. You may also need to cooperate with well-known creators and interact with your audience consistently.
Essentially, following these procedures will allow you to begin selling your baked products on Instagram with ease.
How To Market Your Home-Based Bakery Business
Frequently Asked Questions
To begin offering them, you must first create an account on the platform of your choice like Facebook or Instagram. You can sell your baked goods there by posting stunning photos of your baked goods with detailed profile information and having positive interactions with users.
You certainly do. Cottage foods are an exception, but even then, you will need to obtain the necessary licenses and permits for your online bakery business to be legal.
To learn more on how to start your own bakery business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
About the author. Entrepreneur and Bakery Business Fan.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online bakery business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a bakery business owner, I see myself. I know how hard the struggle is to retain customers, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Bakery Business Boss: I want to help bakery business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.