A bakery may be a very WHISK-Y business. That is why, before starting one, you should have a strong desire to bake as well as a decent plan. You should also be knowledgeable of several bakery marketing methods that will help you maintain your business afloat or thrive.
Five advertising ideas for a bakery business:
- Offer Good Deals and Discount Services
- Hold a Cupcake-Making Contest
- Sponsor Local Events
- Prioritize Building an Online Presence
- Market Through Videos
You can advertise your bakery in a variety of ways. You can, for example, use word-of-mouth marketing, or you can simply use Google Ads, and so on. In this piece, I’ll focus on bakery advertising ideas that are effective, enjoyable, and easy to execute.
Offering Good Deals and Discount Services
Let’s start with the basics: you may market your bakery by simply giving discounts on your baked goods and other services. Yes, this is a conventional or old marketing tactic, yet it works really well. According to one study, buyers are affected by various types of sales promotions and make quick selections for urgent purchases.
You can run a weekly deal in which consumers may purchase one baked product and get one free. It’s also a good idea to provide discounts on specific days to various categories of customers, such as elders, college students, parents, kids, and so on. Furthermore, for an ongoing offer, I recommend creating a customer loyalty card so that clients may get stamps for each return to your bakery.
Holding a Cupcake-Making Contest
Another excellent and straightforward bakery advertising idea is to organize a cupcake-baking contest. This is also quite effective since it ensures a large number of participants. I mean, who doesn’t like to bake and decorate cupcakes? Even kids can make cupcakes and I’m sure parents would be enticed and encourage their kids to join this fun activity.
Other baking-related events, in addition to cupcake-making competitions, are a fantastic idea. For example, you may host a simple monthly quiz about baking or also have monthly lotteries in which nearby firms from any industry could participate. You may do this by simply collaborating with local businesses to establish a lottery box in their office.
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Sponsoring Local Events
Another method to promote your bakery is to sponsor local events, particularly ones that benefit a good cause. Essentially, this will allow you to raise brand recognition in your neighborhood, engage deeper with your community, and locate prospective business partners.
One good idea is to sponsor with a monetary contribution or an in-kind commitment. It’s also a good idea to hire a writer to assist you in drafting a press release that promotes your involvement in the event. Even so, before you commit to sponsoring an event, make sure that it fits within your budget and that it resonates with your bakery’s culture, objectives, and beliefs.
Prioritize Building an Online Presence
If you want to make your bakery marketing efforts more effective, consider implementing them over the internet. In this day and age, the majority of consumers are online, and the internet world provides a variety of marketing tools to help you connect with customers on a worldwide scale.
Having a strong digital presence for your bakery may not only raise customer awareness, but it can also help to develop your brand by increasing trustworthiness. According to Forbes, if customers cannot discover your bakery business while searching for it online, they may doubt your credibility and possibly the authenticity of your business.
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Market Through Videos
Marketing with videos can help you get your desired business results. It works simply because people nowadays like watching random videos on the internet, just look at how successful video services like YouTube and TikTok are currently.
It’s quite simple because you will just post on your personal social media profiles. A video ASMR of your baking procedures is terrific video material that will undoubtedly help you promote your bakery business. BTS videos, baking tips or trivia, and cinematic shots of your bakery are also recommended promotional mediums.
Conclusion
As a whole, the five bakery advertising ideas are as follows: 1) Offering great deals on your baked goods and services, 2) Hosting cupcake-making contests and other baking-related contests such as monthly lotteries, 3) Sponsoring local events, especially those for a good cause, 4) Establishing a strong online presence, and 5) Making random, entertaining videos such as BTS footage and ASMR videos.
There are more techniques for bakery advertising, but these are among the simplest, most effective, and most practical ones for advertising a bakery business.
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Frequently Asked Questions
Some ideas for drawing people to your bakery include: 1) enhancing the scent of your baked goods, 2) providing distinctive baked goods, 3) providing free samples of your goods, 4) using social media, and 5) conducting surveys among your regulars.
Simply showing your abilities at food exhibits can help advertise your bakery in the neighborhood. You may also provide baked products for the occasion or organize a culinary demonstration centered on your bakery specialties. Finally, you can visit local restaurants and food trade exhibitions.
To learn more on how to start your own bakery business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
About the author. Entrepreneur and Bakery Business Fan.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online bakery business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a bakery business owner, I see myself. I know how hard the struggle is to retain customers, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Bakery Business Boss: I want to help bakery business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.