How To Sell Baked Goods On Social Media

Having an establishment where your customers may come and go to get their favorite baked products can be a pleasant and rewarding business. Nevertheless, an online bakery business, particularly one on social media, might also provide the same benefits. Wondering how to vend your baked goods on the social media network? I have a piece of pie to help you with that!

To begin selling baked goods on social media, the first step is to create your profile, which might have varying processes based on the site. Following that, you may begin publishing your first and subsequent posts, especially your menu in order to acquire a following or establish a community.

Nowadays, an increasing number of entrepreneurs are using social media where they can discover the majority of the consumers and efficiently market their business. In this post, I’ll guide you through the steps of selling baked products on social media, particularly on Facebook and Instagram. 

Set Up Your Profile

How To Sell Baked Goods On Social Media

To begin selling on social media, you will need to create a profile. However, you should check the regulations of the site of your choice, as most platforms ban doing business with a personal account. For example, using a personal profile to undertake business activity is against Facebook policy.

The following are the step-by-step instructions for creating a business profile on Facebook and Instagram:


  1. Click Create New Page in the Pages section.
  2. Enter the name and category of your Page (business).
  3. Add your business bio and then click Create.
  4. Fill in the necessary information like your contact, store location, and business hours, then click Next.
  5. Upload a profile and cover photographs, change the action button, and then click Next.
  6. Click Next after inviting friends to connect with your Page.
  7. Click the Done button.


  1. First, you’ll need to register a personal account (be sure the information you enter is the same as your Facebook Business profile).
  2. Navigate to Account and choose Switch to Professional Account.
  3. Choose the category that best represents your company, then click Business.  

Publish Your First Post 

After you’ve established your bakery’s social media profile, the next step in selling your baked products is to make your first post. It might be a post to introduce your business to the web world, or you could go ahead and list your available baked goods. Any type of post will suffice as long as you publish it promptly and it catches the attention of the netizens.

Post Your Menu 

Posting your menu is an excellent initial post on your social media platforms.  In a way, this is your way of officially opening your doors to customers. And since you’re just fresh to the online market, make sure you’ve carefully considered what baked items you’ll include in your offerings.  Also, don’t forget to include the prices to make things easier for your customers. 

I strongly advise you to include promotions or discounts in your launch. For instance, you may provide free delivery to clients who follow your account and tag 5 friends in your post. This marketing strategy will undoubtedly help you in reaching a larger audience and gain a social following.

Post Content Consistently 
How To Sell Baked Goods On Social Media

Of course, selling your baked goods online doesn’t stop once you’ve published your first content. To reach more people and sell more baked products, you’ll need to post materials on a regular basis.

You don’t have to post every hour or every day, it can be every other day or thrice a week. Don’t make it too often and be sure that you don’t go missing for a week or so. This is essential, especially since you never know when clients will raise a question through comments or direct messaging.

Here’s a pro tip: utilize hashtags and include geographic information in your posts. This will increase the reach of your post and make it more successful on Instagram. According to data, Instagram photos with tagged places receive 79% more engagement.

Establish Your Community

Finally, you’ll need to build a strong online community that will help your virtual bakery business, particularly in terms of promotion. To accomplish this, simply create a Facebook group or group chat for your regulars. You may connect with your regular customers there and ask them to help spread the news about your baked products.

Five Bakery Business Ideas

To summarize, the first step in selling baked goods on social media is to create a company profile, which will vary based on your chosen social media site. After that, you may begin producing your first post, which might be an introduction to your business or your offerings but most especially, the bakery menu. Following that, you must post content on a frequent basis to maintain momentum. Finally, you must create an online community by simply creating a group page or group chat. These methods are especially pertinent to Facebook and Instagram.

Six Items Bakers Always Need on Hand

Frequently Asked Questions

How do you use social media to gain and keep customers?

The ways to attract and retain customers on social media are as follows: making genuine connections, offering real-time customer service, increasing brand awareness, sharing pertinent, educational content, taking into account social media listening, encouraging social recommendations, and holding contests to draw leads. 

Is it possible to study social media marketing on your own?

Yes, you can discover a lot through your own efforts by simply following tutorials, browsing blogs, and listening to podcasts. A great way to hone your social media marketing talents is by creating a website for yourself and using it to try out various marketing methods.

How can you create excellent bakery content online?

Follow these guidelines to generate great content for a bakery business: 1) Use visual components to set the tone, 2) Remember to set a story, 3) Discover your readers’ interests, 4) Share hilarious experiences, and 5) Fill the material with stuffing.

To learn more on how to start your own bakery business check out my startup documents here

This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.