Finally opening a physical cupcake shop does not imply that you have accomplished your goal of having a profitable business. It only starts there. After that, you’ll need to take action, particularly in terms of marketing your business, to make your dreams CRUMB true, and the best place to promote your business is on Instagram.
To promote a cupcake business on Instagram, you simply need to post enticing photos of your cupcakes with fun captions and hashtags. Other ways to promote a cupcake business on IG include showcasing your customers’ reviews, collaborating with influencers, and posting IG stories.
To begin promoting a brand on Instagram, you must first register a personal account. If you want to sell directly on Instagram, you can convert your account to a business account, but if your main objective is to promote, a personal account will suffice. After that, you may proceed to advertise your Instagram account.
Upload Mouth-Watering Photos
Posting photos is the main way of sharing content on Instagram and it’s the primary way to promote your cupcake business on Instagram. You can upload photos of your stunning cupcake shop, your regulars, your staff, your menu, and so on.
To ensure that you’ll effectively promote your cupcake business, I strongly suggest that you focus on uploading enticing photos of your cupcakes. Make sure that you take photos that will make customers drool and want to visit your store or order online.
Quick Tip: If you’re not very skilled at food photography, you might want to consider hiring a professional. For a charge, you may have them photograph all of your cupcake offers.
Use Fun Captions and Hashtags
Merely uploading mouth-watering photos of your cupcakes might not be enough to promote your business so it’s advisable to always put captions on each of your posts. Also, make sure that your captions are fun in a way that they will catch the attention of the netizens and you can also use motivational quotes, baking puns or jokes, and so on.
Adding hashtags to your posts is also highly recommended because they are crucial instruments for reaching out to a bigger audience beyond your following. As a matter of fact, one study found that incorporating hashtags does help increase the exposure rate of Instagram posts.
How To Promote Your Bakery On Instagram
Share Your Regulars’ Reviews
You may publish favorable reviews from your regulars in addition to uploading tempting photographs of your cupcakes and these will surely help you promote your business on Instagram. One study reveals that online reviews or testimonials from former customers have a significant influence on buyers’ purchasing intentions. You don’t have to post every review you get, just enough to let other people know that your cupcake business is capable of satisfying their taste buds and cravings.
Collaborate With an Instagram Influencer
You can also promote your cupcake business by teaming up with an Instagram influencer. This is a current mainstream form of online marketing method that is also known as influencer marketing. Basically, in this marketing effort, you’ll be employing an Instagram influencer to promote your business to a broader audience.
In picking the influencer you’ll partner with, you need to look for someone with a sizeable social following, one who has consistent and positive engagement, and most importantly, someone who is aligned with your business and values. To give you an idea, let’s say your business specializes in vegan cupcakes, the ideal influencer you should partner with is someone vegan or into fitness.
How Do Bakers Make Money On Instagram
Showcase Your Cupcakes on Your Story
Lastly, another way you can promote your cupcake business is by sharing short videos of your cupcakes on your Instagram story. It can be a simple, quick showcase of your best-selling cupcakes or all of your cupcake offerings, and it will surely reach and entice many Instagram users.
Sharing the process of how you make a cupcake, especially customized ones, is also a great idea for video content. You can also make AMSRs of you baking cupcakes or even eating them. Any kind of video, as long as it will showcase your cupcakes, will suffice.
Conclusion
All in all, to effectively market a cupcake company on Instagram, just upload captivating photographs of your cupcakes with clever captions and hashtags. Other marketing strategies to advertise a cupcake business on Instagram include showcasing customer reviews or testimonials, teaming up with influencers, and showcasing your cupcakes, especially personalized ones, on your Instagram stories.
Steps to Becoming A Baking Influencer
Frequently Asked Questions
The initial post on a business account should be an introduction to the company. The first post should include aspects such as your logo, tagline, and product or service highlights. People will have a better understanding of your brand and how to purchase in this manner.
Some ideas for increasing cupcake sales include: 1) holding a cupcake flavor contest, 2) offering personalized cupcakes, 3) starting to deliver your cupcakes, 4) researching your consumers, especially your regulars, 5) trying out something new, and 6) keeping track of your customers’ events.
To learn more on how to start your own bakery business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
About the author. Entrepreneur and Bakery Business Fan.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online bakery business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a bakery business owner, I see myself. I know how hard the struggle is to retain customers, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Bakery Business Boss: I want to help bakery business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.