Creating content to advertise a business may be difficult and it can even make entrepreneurs go NUTS. This is especially true for bakery owners who just know how to bake. But if you’re a baker who really wants to promote your bakery business by posting content, I’ve got you covered.
Five content ideas for a bakery website can be:
- Baking Tips
- Behind the Scenes
- Regulars Reviews or Testimonials
- The Baker’s and the Business’ Story
- Baked Goods Gallery
There are various forms of content that you can post on your bakery website. You can post videos, photos, blogs, and so on. Aside from the forms of content, there are also countless topics to cover which can make content creation and ideation challenging.
Baking Tips
One great topic you could cover and post on your website is baking tips. People love content that will leave them learning a thing or two. In addition, informational content can be quite beneficial in marketing your bakery. According to one study, advertising content that contains informational text actually raises aided awareness.
Depending on your preferences, these ‘baking tips’ might take many different forms. Any type of material as long as you can give baking pointers will be enough. That being said, I strongly advise you to use a video or a listicle to make your baking tips easier to understand and digest.
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Behind the Scenes
You should also post behind-the-scenes (BTS) footage of your baking processes. People are naturally nosy, especially when they are observing professional bakers at work. I, for one, like viewing behind-the-scenes footage from my favorite movies.
Think of it like you’re a celebrity chef. You can film how you bake in your home kitchen. You can also share BTS segments showing how you and your co-bakers bond in the kitchen. Any scenario that will give your loyal customers, a sneak peek of your baking and products will do.
Regulars Reviews or Testimonials
This is something you should not neglect to include on your website because reviews and testimonials aid in the promotion of your bakery. According to one study, shoppers primarily depend on internet product reviews when making purchasing decisions. As a result, many, if not all, businesses display client feedback on their websites.
This does not mean that you should post on your bakery website every testimonial or review you get. Post just those that make the most sense and are the most compelling. Also, if a well-known individual, such as an influencer or celebrity reviews your bakery, I strongly advise you to include theirs on your website.
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The Baker’s and the Business’ Story
A bakery website should always have information that highlights the background of the baker and the company. Sharing your narrative with the public is another method to connect with consumers and build trust.
This is rather straightforward. You just need to describe in detail how you got started, including the founders, and how you got to where you are now. It’s also a good idea to tell them about your goals, aims, and how your baked products are manufactured. These materials will be placed on the ‘About Us’ page of your website.
Baked Goods Gallery
Lastly, you need to post mouth-watering photos of your baked goods on your website. You need to create an online gallery that people can browse through which is pretty similar to an online menu or catalog.
This gallery will essentially let people know what your bakery business has to offer. As a result, make sure to post really good photographs of all of your baked goods on your website. Also, to make things easier for your consumers, make sure to include the prices of your baked goods, as well as an easy-ordering navigation.
Conclusion
All in all, the five content ideas for a bakery website are as follows: 1) Baking tips, ideally either a video or a listicle, 2) Behind the Scenes of your baking procedure which can include bonding moments with co-bakers, 3) Customer reviews which are really helpful in marketing, 4) Your and your bakery business’ story, and 5) A gallery of your baked goods, ideally including the prices and ordering methods.
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Frequently Asked Questions
The things that are essential for every business website include: 1) A clear description of the owner and business, 2) a contact page, 3) a product gallery with information, 4) an emphasis on easy mobile navigation, and most importantly, 5) customer reviews.
To create compelling social media content, prioritize the use of graphics to help set the tone. Following that, you must establish a storyline and stuff the content. It’s also a good idea to include hilarious stories in your material to make it more intriguing.
To learn more on how to start your own bakery business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
About the author. Entrepreneur and Bakery Business Fan.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online bakery business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a bakery business owner, I see myself. I know how hard the struggle is to retain customers, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Bakery Business Boss: I want to help bakery business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.