If you’re a bakery owner, you know you draw people to your establishment for various reasons. Some want to enjoy a delicious pastry or cupcake. Others may order a wedding cake from your bakery, while others may want to learn more about how you make your food so good. Whatever their reason for stopping by, knowing how to use Facebook as an effective marketing tool can help increase foot traffic in the store and boost sales even further.
To write the best bakery description for Facebook, you should first understand what a Facebook business description is, what’s included in a good Facebook description, the Facebook about section, a bakery short and long description, and the data of a Facebook description.
What is a Facebook Business Description
Facebook business descriptions are short text descriptions of your business. They’re similar to the descriptions you would use on your website, but they appear in search results instead of underneath the name or title of your page.
When someone searches for something related to what you sell (for example, “cake frosting recipes”), it can be helpful for them to find you in search results right away so they can easily browse and buy from you if they want to.
The key thing about writing a great Facebook business description is that it must be useful for people looking for information about your products or services and anyone who might stumble upon it by chance while browsing Facebook. So, make sure there’s real value here!
What’s Included in a Facebook Description
Describe what your business does in 1-2 sentences to help people understand its value. Think about what makes you unique and differentiates you from other pages, then use that information to craft an engaging introduction sentence.
You should provide the following information in your Facebook description:
- Store name
- Business address
- Phone number (optional)
- Website URL (optional)
- Description of the business and its products/services
The Facebook description lets you share a little bit more about what makes you unique or special. If you have any awards or accolades, this section is where they should go.
Bakery About Section
After your product descriptions are written and uploaded to Facebook, it’s time to write the About section. The About section lets you tell your readers more about your business and what makes you different from the competition.
Three things make this section so important:
- It’s one of the first things people will see when they visit your bakery page
- It gives them a reason to keep scrolling down through all of these pictures of delicious desserts
- It’s a great way to show off your personality and connect with customers
Consider adding these to your bakery’s Facebook about section:
- Your Company Story: Tell your story. How did you get started? What inspired you to start baking? Why do you think people should buy from you instead of the competition? Let people know where you get your ingredients. If you source local ingredients and support small businesses, let people know! Being genuine and honest will help attract customers who want to support local businesses.
- What you do or sell: Use this space to explain what your bakery does. Do you sell cupcakes? Muffins? Cookies? Tell people! Include photos of finished products, if possible. If you make specialty cakes, include pictures of those as well.
- Contact information: Include your contact information, including a website and social media accounts. Ensure your website has an online ordering option so customers can easily place orders.
- Links to other social profiles: Include links to your Facebook, Twitter, Pinterest, and Instagram accounts. Including links to other social media platforms will make it easy for people to follow you or view your social media profiles.
- Social Media Policy: It’s important to have a social media policy so you can set expectations for your staff and help them understand how they should use social media.
Also, here are some things to consider, including how often employees can use social media during work hours, and what type of content is appropriate (no personal photos or posts). When posting on behalf of the company, employees should always include a disclaimer that they are representing the company, not themselves. It’s also important to note that employees shouldn’t post anything that could be considered discriminatory or offensive.
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Bakery Short Description
The short description is the first thing you see when you click on a business page. It should be between 5-15 words, and it’s your chance to show off your brand personality. The goal of the short description is to get people interested in learning more about your company. It should be written in plain language that anyone can understand, even if they aren’t familiar with your industry.
Bakery businesses have many content opportunities to use in their description: the product or service, the business, and even where they’re located. But if this is too much information for your audience to digest at once, use these tips to ensure that everything important gets covered.
Bakery Long Description
It’s important to include a call to action in your bakery description. A long description is a part where you ask people to do something – buy your product, visit your bakery, and follow you on social media. A bakery’s long description should tell your audience why they should care about you. What’s in it for them? Is your product better than what’s already out there? Are you using new technology or innovative processes to make a more delicious product?
Make sure that the call to action is clear and concise. For example: “Visit us today!” or “Find us at 123 Main St., New York, NY 10001,” or “Follow us on Instagram @bakery_namehere for more photos like this!” You can add links to other pages as well such as your website, Facebook page, Pinterest, so they do not have to search for them. You can make it even easier by adding links: “Don’t forget our website address (link).”
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Examples of Bakery Facebook Descriptions
Writing an eye-catching bakery Facebook description can be tricky at first, so we’ve included some examples below. For the best results, you should use your own words.
- “We are a bakery serving fresh, delicious pastries. We have various items made from scratch daily, including cupcakes, cookies, and cinnamon rolls.”
- “We make the best chocolate chip cookies in downtown! Come by today to try some!”
- “We are a small, family-owned bakery. We make all our treats from scratch, including our famous strawberry muffins!”
- “We pride ourselves on making fresh, delicious pastries daily. Come in today to try one of our famous sugar cookies!” “Our blueberry muffins are the best in town! We make them from scratch daily, including our secret ingredient.”
Facebook Description Data
Facebook is the world’s largest and most popular social media network, with over 2 billion monthly active users worldwide. The average Facebook user spends nearly an hour daily on the site or app, and 90% of those users access Facebook via mobile devices. In addition to being a social network, Facebook has become a major news source for many people; they use it to stay up to date on current events worldwide.
The easiest way to find Facebook description data is using the Facebook Insights tool. To access it, click Pages in the left menu from your Feed. You can also search for this page on Google or Bing. Once you have opened Insights, you can see some basic information about your page, including your reach and impressions.
You want to pay attention to who clicks your page and how they got to it. Paying attention to your data can help you improve your Facebook description and the rest of your business page.
The best way to write a good bakery description for Facebook is to focus on the most important information.
Important information includes your brand name and a short blurb about what makes your business unique. You don’t need to spend too much time on this because it’s just an introduction but be sure to include all the necessary details so that people know what they’re getting when they click through!
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Frequently Asked Questions
Paying for Facebook ads depends on a few factors, such as your business size and the competition in your industry. If you’re starting, we recommend starting with $5-10 per day for a small test campaign and then increasing from there if things go well!
The first step is to ensure that your business name, address, and phone number are listed. Next, you’ll want to focus on writing an engaging summary of what makes your business special. You can use customer quotes, reviews, and any awards or accolades you’ve received.
Ensure the copy is engaging, but don’t overboard with excessive words or fluff! You should include a short description of what makes your bakery special. You can also include recipes and other information about your products.
To learn more on how to start your own bakery business check out my startup documents here
This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.
About the author. Entrepreneur and Bakery Business Fan.
Hi! I am Shawn and I am a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online bakery business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a bakery business owner, I see myself. I know how hard the struggle is to retain customers, find good employees and keep the business growing all while trying to stay competitive.
That’s why I created Bakery Business Boss: I want to help bakery business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.