How To Sell Your Homemade Cakes Online 

There’s NUTTIN better than baking cakes from the comfort of your own home and selling them online. It’s something that is fun to do and quite promising in terms of income. But how exactly do you sell homemade cakes online? 

To start selling homemade cakes online, you first need to pick the online platform you’ll utilize and then create your account or shop. Once your online platform account is set up, you can start posting your cake offerings. Lastly, you also need to promote your online cake shop.

In general, selling homemade cakes online can be as simple as posting a listing in the Facebook marketplace. Having said that, there’s actually more to selling goods online, especially homemade cakes, and using other platforms as sales mediums with different procedures to take.

Identify the Online Platform You’ll Use 

How To Sell Your Homemade Cakes Online

There are various platforms that you can use to sell products online such as the popular social media platforms Instagram, Youtube, and Twitter. Among these and others, you’ll need to decide where you’ll sell your home-baked cakes.

Depending on your preferences, you can use as many platforms as you want. However, I highly suggest you focus on selling cakes in just one platform to make managing easier for you. Also, recommend you use either one of these platforms: TikTok Shop, or Shopify. 

To help you select which platform to use, I’ve outlined the benefits and downsides of each platform below.

Five Content Ideas For A Bakery Website

1. TikTok Shop

Pros Cons 
It promises a wide audience reach. TikTok is expected to have 955 million users by 2025, according to data.You don’t need a lot of followers for your homemade cakes to go viral. It provides useful features for e-commerce. Limited content format. You can only make videos. Advertising opportunities are quite pricey. Usually, you would have to invest at least $500. 

2. Shopify 

It’s quite simple to use. No need to go through a lengthy procedure to personalize your Shopify store and begin selling your handcrafted cakes online.It provides a support team.Multiple payment options. It’s a fully hosted and highly secured platform. Hosting your online company on Shopify may end up costing you more than you anticipated. For example, Shopify’s advanced package would set you back $299 per month. You can see Shopify’s other plans here. It doesn’t support email hosting. It provides limited customization. 

Set Up the Online Account 

Once you’ve decided on what platform you’ll use to sell your homemade cakes, the next step for you to take is to set up an account. And of course, the process of setting up an account may vary depending on the platform of your choice. 

Here’s how you can set up an account on TikTok and Shopify:


  1. Proceed to TikTok’s seller center to sign up. 
  2. Upload all necessary information and documents. 
  3. Add your cake products. 
  4. Link your bank account. 


  1. Decide on a package plan. 
  2. Build and customize your online store, including adding necessary pages for your store. 
  3. Set up your delivery settings.
  4. Configure your tax options. 
  5. Customize your payment and payout options. 

Content Writing For A Bakery

Post Your Cake Offerings 

How To Sell Your Homemade Cakes Online

After successfully establishing your online store, you can begin posting your cake products. And, just as the steps for creating an account differ depending on the platform of your choice, so do the processes for publishing your cake offerings.

TikTok only allows you to publish video material. So, in order to market your homemade cake items, you would need to film them. You must also ensure that your videos are carefully edited to appeal to a large number of people. It’s also a good idea to pick trendy music because it will most likely help your videos reach more people.

On Shopify, however, you just need to upload your items to your Shopify website. Simply navigate to your ‘All Products’ tab to accomplish this. There will be a plus (+) button there. Click that and begin filling in the data, such as your product’s name, price, and so on.

Promote Your Online Cake Shop 

Finally, you must publicize your internet business. Yes, you can already publish your cake items online, but no one will notice them unless you publicize your online business. You may inform people about your online business by simply putting links to it in newsletters. You can also encourage your friends to share your online store.

The Kitchen Requirements for your Home Baking Business

To sum it up, to begin selling handmade cakes online, you must first select the internet platform you will use, ideally TikTok or Shopify. After deciding on an online platform, you must create an account or store. After that, you may begin publishing your cake offerings. Also, you must publicize your online cake store so that your listings will be more visible. This is the usual procedure, but keep in mind that this may still vary depending on the platform of your choice. 

Ten Bakery Promotional Messages 

Frequently Asked Questions

How can you get started selling baked products, such as cakes, on Facebook?

To begin selling baked goods online, you must first create a Facebook account. Following that, select the “Marketplace” option, select the “Create New Listing” option, and simply add all of the listing’s details, publish it, then you’re done. 

Is selling cakes from home lucrative?

Yes, but it depends. For example, if you specialize in personalized cakes in your bakery, such as wedding cakes, you can earn around $1,000 each month. If you only handle a few specific bespoke orders per week, you may expect to earn around $300 per month on average.

To learn more on how to start your own bakery business check out my startup documents here

This blog post is provided for informational purposes only. The information contained is not intended to constitute legal advice or to substitute for obtaining legal advice from a qualified attorney.